Whether operating in the domains of art, cinema, music, literature, or religion, revivals can be quite exciting to experience. What was once dead is now alive and has been brought back around for such a time as this! People everywhere, from critics at underground webzines and prominent print magazines, to chroniclers of profound cultural trends in their prodigious tomes, will duly laud and praise those responsible for the revival. However, revivals can be rather tenuous affairs, mostly because no one’s ever exactly sure that what’s being revived should really be returned to the land of the living. What if something is resurrected that should have remained deceased, and for a damn good reason?
Luckily, bands like Service Group come along to allay all of those fears as they deftly fuse their love for bright ‘60s pop with their affection for early punk riffs to create the fun, polished record that is Principals of Electronic Circuitry, the band’s second album. Highlights tracks include the strong opener “Summer Sunn,” the subtle tones of “Space + Time,” the pulsing beat of “I’m In Love,” and the tongue-in-cheek whimsy of “Last To Know Club.” Admittedly, there are times when their sound relies too heavily upon the pop side of the band’s persona, unfortunately allowing for things to drag a bit. Nevertheless, Service Group has crafted an engaging, upbeat album that will please fans of great pop music, both young and old.
-- Adam P. Newton
